Cumming Elementary's Page

Welcome to Cumming Elementary School's customized resource page

Below you can create your Student User Account,
get suggestions about how to promote this unique project,
and download some useful tools.

	Register / Check Your Progress

	After you read this section ... *** CLICK HERE TO REGISTER AND CREATE A STUDENT USER ACCOUNT IMPORTANT: You need to register using YOUR CHILD'S FIRST AND LAST NAME IN ALL BLANKS on the registration form , not yours. You don't enter your name at all when you register. Just check the box that says you are the child's legal guardian. This will create an account with a unique referral code that links your child directly to Cumming Elementary's account. This allows us to track your child's activity as well as the overall activity of CES. Once you register, click on 'My Account' in the top menu bar and select 'Refer Others...' on the drop down to find your Unique Referral Number. (example to right) You will also be able to see a list of people that have sponsored a pixel using your referral number so you can check your progress in meeting your short term weekly goals.

	CHECK YOUR PROGRESS: When you log into your account at www.PowerfulPixel.com, you will also be able to see a list of people that have sponsored pixels because of your referral. This can be found under the "Refer Others..." tab too. When you sponsor a pixel for yourself from your account, you still get credit for the pixel, but it won't show up on your referral list because you weren't a referral, and we are tracking referrals. You will receive $1 credit in your account for each new person that sponsors a pixel because of your referral. (example at right) Use those credits to pay for purchases you make from the PowerfulPixel.com store, which include the original photo or additional pixels, or you can save up the credits to apply them toward the purchase of an aerial photo that will be taken of the completed project once it is certified as a New World Record.

Suggestions which may improve your Customer Sponsorship Rate

Focus on the key information: this project is getting national attention and has been featured in the media, will result in a New Guinness World Record and all sponsors will be World Record Holders when complete. They can be part of something that has never been done before and they will be supporting your school at the same time.

Mass marketing generally won't be very successful: In order to be successful, you need to first speak with about 10 - 15 people you know fairly well so that you can demonstrate your excitement and ASK THEM FOR THEIR SUPPORT. People are more likely to support you if you address them personally and ask them for their support. If they say yes, then follow up. If they say no, then thank them and move on to someone else. Everyone knows that 'word of mouth' is the best form of advertising.

Ask your potential customers to sponsor a pixel to memorialize someone. Almost everyone you talk with has someone they care about that has passed away. What better way to memorialize someone than to include them in a World Record that, because of it's shear size, will likely last for many, many years? Click here to see the list of memorialized sponsors. When people visit the site, they may see everyone else sponsoring pixels and decide to sponsor some for themselves too.

Ask your sponsors to pass the project on to about 10 people they know. When people see something they think is interesting, they naturally tell other people about it, so why not ask them to do it and support you at the same time. That's how we already have sponsors from 35 different states... word of mouth referrals. DO NOT underestimate the power of the internet.

Example of Internet Power

300 students at a school each tell 10 people about the project and they each sponsor 1 pixel = $9,000 for the school
(300 students each responsible for 10 pixels at $3 per pixel = $9,000 referral reward for your school)

Now, if each student asks their sponsors to pass the project on to 10 of their friends and only 5 end up sponsoring a single pixel, you have just multiplied your result by 5 times without any additional effort on your part.

That turns the school's same effort into a $54,000 reward just because you asked people to help you spread the word.

		Sample contact script and e-mail which have been effective
	Verbal Contact: "Hello Mr. Smith. Our school is working with other schools across the country trying to set a New Guinness World Record for the largest photo mosaic and we are raising money for our school at the same time. People are sponsoring a square of color which is then being used to construct the actual giant photo. It's just like sponsoring a brick in a walkway, but we're helping to build a world record instead. Would you be willing to help us out by sponsor a square either for yourself or to memorialize or honor someone you care about for $12?" If they say, "Yes", hand them a flier (which you can print out below) and say, "Thank you very much. You can do everything on-line at this web site and it will only take you a few minutes. We think it's a pretty neat project and the more squares we can get sponsored, the more money our school can make. We would appreciate if you could send an e-mail to at least 10 some you know, refer them to the project along with my referral code, and ask them to support our school if they decide to join the project. It doesn't matter where they live because people all over the country are joining in." If they say, "No" thank them for their time and move on to someone else.

	E-mail Contact: Just copy the text below, change the red parts (leave the PowerfulPixel link), and send it out.
		Hi Aunt Jane, My school is doing something that is really kind of neat. We are working with schools across the country trying to set a New Guinness World Record for the largest photo mosaic and we are raising money for our school at the same time. People across the country are sponsoring a square of color which is then being used to construct the actual giant photo. It's just like sponsoring a brick in a walkway, but we are helping to build a giant mosaic instead of a tiny little walkway. I was hoping you could help us set a New World Record and support my school at the same time. You can sponsor a square for $12 and either keep it for yourself, or use it to honor or memorialize someone else. That square will be used in the actual construction of the giant photo. Everything is done online. Just go to www.PowerfulPixel.com and follow the simple instructions. Be sure to enter my referral code (PUT YOUR REFERRAL CODE HERE) so I get credit. It should only take you a few minutes, but it would really help us out. After you sponsor a pixel, could you send this e-mail on to 5 or 10 of your friends that you think might be interested in being a World Record Holder too because the more pixels we get sponsored, the more we make for our school. If you talk to people about this project, could you please give them my referral code too. Thank You, (YOUR NAME)

	Useful Handouts
	Introduction Handout :This is the handout that fundraiser organizers should print out and give to parents/students to introduce them to the project and give them further direction on what to do next.
	Little Fliers This is a handout made up of 15 simple little small fliers that students can keep with them and easily pass out when they see people but don't have time to really talk about the project much. Don't forget your Referral Code.
	Formal Brochure This is the more professional looking flier that you should hand out whenever possible. Don't forget to add in your Referral Code in the blank spot. You could also e-mail this brochure as an attachment or cut and past the following link into your e-mail and they can pull it up by clicking on the link: Click HERE to see an electronic brochure about the project Weekly Checklist Download this form before you register. Use it to keep track of your referral code, username, password, and to track your weekly goals for this fundraiser. If each student reaches their weekly goal, Cumming Elementary School will raise over $60,000 during the 4 week period.

As you can see, we have spent considerable time and energy to make things as simple as possible for your organization

We look forward to helping you be successful in your fundraising endeavor

If you notice any problems with this web site, please e-mail us at webmaster@powerfulpixel.com