To be effective in any fundraising event, you need to understand a couple of things first.

Fund raisers all work the same way. An organization or school needs money for one reason or another, so the organization members go out to people and offer them a product. That product has traditionally been the same stuff year after year... things like popcorn, wrapping paper, candy, cookie dough, gourmet coffee, magazines or little gift catalogs.

People buy things to support the person and/or organization, not because they actually want the product being offered. Let's face it. If someone really wants wrapping paper, cookie dough, or magazines, do you honesty think they are going to just sit around until you happen to bring it to them when they can easily run over to the discount store and get if for less? Of course not; they buy things year after year just to support you.

Fund raisers must be simple for the organization. If it takes too much effort for the students (parents), it won't be very effective. Things such as having to take written orders, collect money, get the orders back to the school, pick up the product when it arrives at the school, and finally delivering it to the buyer are all deterrents to an effective fundraiser.

Fund raisers must be simple for the customers. Fund raisers that require a customer to make a quick decision, come up with the money to pay for the product right then, fill out order forms while you stand there waiting, or offer product that is overpriced all tend to be less attractive to the potential customers.

So what's so different about the PowerfulPixel Project?

Fund raisers all work the same way. The only thing that's really different here is the "product" that you offer to your potential customers. As with any fundraiser, you still need to approach people and ask them to support your organization, but this time, you can offer them something fresh, unique and exciting... an opportunity to become A WORLD RECORD HOLDER

People buy things to support the person and/or organization, not because they actually want the product being offered. Some people are still going to "sponsor pixels" just to support you, but others will sponsor pixels because it's a unique opportunity to become a World Record Holder. Not only that, but most people that sponsor pixels will send an e-mail to family and friends across the country to tell them about the project. That's why we already have sponsors from 35 different states. If those family members and friends then sponsor pixels, you will earn money from that sponsorship as well because you made the initial referral. Let's see that happen with cookie dough or wrapping paper.

Fund raisers must be simple for the organization. It doesn't get much easier. We create a free account for the school with a unique referral number. All the students have to do is get excited and tell people about the project. Next, ask them to help set a new Guinness World Record and support the school at the same time. We also provide unique customized tools that you can use to easily let people know about the project via hand-out fliers or e-mail. No taking orders, collecting money, or distributing product. Everything is tracked by our sophisticated web site.

Fund raisers must be simple for the customers. Customers are provided with our web address and can learn as much as they want to know about the Pixel Project at their convenience. Once they decide to support the school, they can complete the entire transaction on our web site in about 5 minutes and your school's account is automatically credited with 25% of the pixel sponsorship fee just for helping us spread the word about our project to the customer.

In order to be successful, you need to know what your product is

You are offering people an opportunity to join other people from across the country in a multi-million dollar project that will result in the creation of a photo mosaic that is 3 1/2 times the size of a football field and will break the current record by over 43 times. People can be included in the World Record Attempt by sponsoring a 4 inch square of color that will then be used to construct the photo. A similar example would be sponsoring a brick in a walkway, but our "walkway" is 400 feet wide, 533 feet long, will be visible from orbiting satellites, and will qualify as a New World Record.